The backbone of the German economy is the so-called Mittelstand. Read about the importance of SMEs in Germany (plus career opportunities). Read more "“Mittelstand”: SMEs are the Backbone of the German Economy"
How to prepare for a Trade Show Visit to Germany
Excited to visit one of the upcoming shows in Germany? Read what first time trade show visitors often tend to miss (in the sense of what they don’t know). Might also be worth reading when you are not a genuine newcomer or in case you like to know a bit more about German business mentality. I am happy to learn about your experiences. Any support needed, please let me know. Read more "How to prepare for a Trade Show Visit to Germany"
How to talk to Trade Show Visitors in Germany
You came to Germany but can’t attract visitors to your trade fair booth? Here are a few suggestions how to improve the situation. Read more "How to talk to Trade Show Visitors in Germany"
Crazy Days are not good for following-up with German Prospects
When you are traveling to Germany for business, do not neglect regional holidays and the so-called “fifth(s) season(s) of the year.” Read more "Crazy Days are not good for following-up with German Prospects"
Pat Hopper and Andra Riemhofer: Best Practices at embedded world
Short video on Best Practices at embedded world trade show in Nuremberg available now Available now: A 10-minutes video with… Read more "Pat Hopper and Andra Riemhofer: Best Practices at embedded world"
Visiting Germany, don’t be shocked by “German Hospitality”
Having in mind what is common practice in their home country, what people experience in Germany could, by some, be perceived as “hostility” (rather than “hospitality”). Read more "Visiting Germany, don’t be shocked by “German Hospitality”"
My new World of Materials: Injection Moulding
I’m in my element again because I’m getting familiar with a new topic. This time: the technology of injection moulding… Read more "My new World of Materials: Injection Moulding"
It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth
You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
Happy New Year 2023!
The important thing in the Olympic Games is not to win, but to take part; the important thing in life… Read more "Happy New Year 2023!"
Should you attend Trade Shows?
You are wondering whether it’s worth attending one of the upcoming industry events? Here are some good arguments against and… Read more "Should you attend Trade Shows?"