When entering a new market, a whole lot can terribly go wrong. And even when they do, not everyone will crash and burn as spectacularly as Walmart did in Germany; or rather, we would most probably not hear much about it. What can small companies do to avoid running into the same kinds of problems? Or rather, how can they improve their chances of conquering the German market? Here are a couple of thoughts. Read more "Work in Germany still a Work-in-Progress? Here’s how to get to the next Level"
If you’ve been trying to get a foothold in the German market for a while now, but somehow feel like you’re making little to no progress at all, maybe you should double-check your approach to a few things I have highlighted in this article. Read more "Making only a Little or no Progress in the German market? Seven Things to Consider"
“Culture is like gravity: you do not experience it until you jump six feet into the air,” Trompenaars and Hampden-Turner… Read more "Annoying Habits most Germans would find normal"
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to gear up for German Trade Shows: Five Commandments"
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
In many cultures, people would especially (or only) trust their friends and family and may consider people in their extended network – that is, friends of friends of friends – especially trustworthy. That is not (so much) the case in Germany. Read what to preferably do in the first stages of trying to build rapport with a (mainstream) decision maker Read more "Three Things you should do so Germans develop Trust in you"