If you intend to visit a German trade show in order to update yourself first-hand on state-of-the-art technologies (but not buy), here is my advice on how to increase your chances to gain as much information as possible – plus always feel welcome. Read more "How to approach German Exhibitors to gain (more) Information"
Even if you feel exhausted after travelling to Germany and spending one week at a trade fair, now is not a good time to sit idle or even go on a holiday. Ideally, you have blocked enough time in your calendar to follow up with the people you met at the show. Read more "Some important Work that helps you cure the Post Show Blues"
Excited to visit one of the upcoming shows in Germany? Read what first time trade show visitors often tend to miss (in the sense of what they don’t know). Might also be worth reading when you are not a genuine newcomer or in case you like to know a bit more about German business mentality. I am happy to learn about your experiences. Any support needed, please let me know. Read more "Visiting German Trade Shows: Homework you Should not Skip"
Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. Here are some tips especially relevant for first-time exhibitors. Read more "Some basic Dos and Don’ts for increasing the Footfall at your Trade Fair Booth"
Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. My ebook contains many tips especially relevant for first-time exhibitors. Read more "The What, Why and How of Attending Trade Shows in Germany"
Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters when visiting trade shows in Germany. Read more "Go for Gold, go for…Visiting (German) Trade Shows for Indian Executives"
Focussing on Indo-German business relationships, Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers provides many examples on how and why culture matters. Read more "Welcome to Germany: Exhibiting at Trade Shows for Indian Managers"