When entering a new market, a whole lot can terribly go wrong. And even when they do, not everyone will crash and burn as spectacularly as Walmart did in Germany; or rather, we would most probably not hear much about it. What can small companies do to avoid running into the same kinds of problems? Or rather, how can they improve their chances of conquering the German market? Here are a couple of thoughts. Read more "Work in Germany still a Work-in-Progress? Here’s how to get to the next Level"
If you are looking for buyers and potential business partners in Germany, do not (only) search for them in the bigger cities like Berlin, Hamburg, Munich, Cologne (Köln) or Frankfurt. Read more "Where to search for potential Business Partners and Buyers in Germany"
I’m in my element again because I’m getting familiar with a new topic. This time: the technology of injection moulding… Read more "My new World of Materials: Injection Moulding"
You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
The important thing in the Olympic Games is not to win, but to take part; the important thing in life… Read more "Happy New Year 2023!"
Over the last couple of weeks, I could participate in three of my all-time favourite trade shows: Frankfurter Buchmesse (Frankfurt… Read more "Trade Shows are back in full swing"
I am happy to share some impressions from my visit to Digital Core Technologies Pvt Ltd in Kochi / India.… Read more "Visiting God’s own Country"
The vocabulary of German English speakers is often somewhat limited. I’m afraid just one word can offer plenty of room for cross-cultural misunderstandings. Read more "Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings"