How can you find tech buyers in Germany? Check out my guide to avoid pitfalls and benefit from expert insights on B2B opportunities in the German market. Read more "How to Find Tech Buyers in Germany: Avoid Common Mistakes International Salespeople Can Make"
Germany’s regional differences affect business. Here are some regional peculiarities that you should be aware of doing business with Germans. Read more "Navigating Regional Differences in Germany: A Guide for International Business Professionals"
Germany stands as a promising market for international tech companies looking to expand their B2B sales operations. However, you will… Read more "B2B Sales in Germany: 5 Key Questions That International Tech Companies Must Address When Entering the German Market"
Silence is golden? A few thoughts on how to handle the small talk part when meeting with Germans. Read more "Humour and Small Talk in Germany"
How to get an answer from a prospective client in Germany? Here I present some ideas on how to follow up with German prospects and what common mistakes you should avoid. Read more "How to follow up with German Prospects"
Even when you feel exhausted after travelling to Germany and spending one week at a trade fair, now is not a good time to sit idle or even go on a holiday. Ideally, you have blocked enough time in your calendar to follow up with the people you met at the show. Read more "Trade Show Follow-Up Best Practices"
How to win a German client? Here are some basic principles to put yourself in a good position, no matter what the specific opportunity is. Read more "Tips for Doing Business in Germany"
Are Germans rude? I wouldn’t say so; only that our understanding of being polite may differ from what you think is decent behaviour. Read more "Are Germans rude?"
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to Stand out at Trade Shows in Germany: Five Commandments"
The backbone of the German economy is the so-called Mittelstand. Read about the importance of SMEs in Germany (plus career opportunities). Read more "“Mittelstand”: SMEs are the Backbone of the German Economy"