Even when you feel exhausted after travelling to Germany and spending one week at a trade fair, now is not a good time to sit idle or even go on a holiday. Ideally, you have blocked enough time in your calendar to follow up with the people you met at the show. Read more "Trade Show Follow-Up Best Practices"
How to win a German client? Here are some basic principles to put yourself in a good position, no matter what the specific opportunity is. Read more "Tips for Doing Business in Germany"
Are Germans rude? I wouldn’t say so; only that our understanding of being polite may differ from what you think is decent behaviour. Read more "Are Germans rude?"
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to Stand out at Trade Shows in Germany: Five Commandments"
The backbone of the German economy is the so-called Mittelstand. Read about the importance of SMEs in Germany (plus career opportunities). Read more "“Mittelstand”: SMEs are the Backbone of the German Economy"
Excited to visit one of the upcoming shows in Germany? Read what first time trade show visitors often tend to miss (in the sense of what they don’t know). Might also be worth reading when you are not a genuine newcomer or in case you like to know a bit more about German business mentality. I am happy to learn about your experiences. Any support needed, please let me know. Read more "How to prepare for a Trade Show Visit to Germany"
You came to Germany but can’t attract visitors to your trade fair booth? Here are a few suggestions how to improve the situation. Read more "How to talk to Trade Show Visitors in Germany"
When you are traveling to Germany for business, do not neglect regional holidays and the so-called “fifth(s) season(s) of the year.” Read more "Crazy Days are not good for following-up with German Prospects"
Short video on Best Practices at embedded world trade show in Nuremberg available now Available now: A 10-minutes video with… Read more "Pat Hopper and Andra Riemhofer: Best Practices at embedded world"
Having in mind what is common practice in their home country, what people experience in Germany could, by some, be perceived as “hostility” (rather than “hospitality”). Read more "Visiting Germany, don’t be shocked by “German Hospitality”"