With my German market research and consulting services, I help small and medium-sized technology companies and startups worldwide understand the German market, identify B2B opportunities, and find suitable buyers.
Why work with me?
Many international companies struggle in Germany because their understanding of the German market is incomplete or based on inaccurate assumptions.
Relying on experiences in other countries, English-language sources alone, or feedback from people who don’t represent your target market can easily take you down the wrong path, resulting in wasted time, missed opportunities, and unsatisfactory progress. This is where my support can make a huge difference.
I will help you understand the German market in its specific context, so you can avoid costly pitfalls and even uncover opportunities you might not have considered.
What does my German market research typically look like?
When we work together, I will make myself familiar with your offering(s) and how you like to do business. Then, I will conduct extensive primary and secondary research to thoroughly understand the market environment for your products and services.
This German market research typically includes an analysis of the following:
- Market structure (size, key players, business associations, relevant trade shows to meet potential buyers, industry clusters to visit during your next business trip to Germany),
- Industry trends (What is driving the business? What is the competition doing?),
- Potential selling points for your products or services (sales hypotheses), and
- Cultural peculiarities (How does the business culture in Germany differ from how business is done in your country? How should we adapt your sales strategy, sales pitch, and marketing materials accordingly?)
I start my German market study with desk research, which includes going through German-language industry reports, financial statements, interviews with thought leaders and industry experts, discussion forums, and many other sources.
I also draw on my extensive personal network in tech-related fields and connect with key professionals in the relevant industry to seek their advice.
How do we get started?
The best way is to send an email to hello[at]andra-ibf.com or use the contact form at the bottom of this page to get in touch with me.
Reference projects for German market research & consulting
- MedTech Company: I assisted a MedTech firm in understanding their specific target industry in Germany, developed their sales hypotheses, and identified relevant companies for potential projects.
- Nordic production and warehouse logistics company: I conducted a market study and competitor analysis (IoT for materials management).
- Nordic wireless connectivity solutions provider: I conducted market research for this client in preparation for their participation in a major industry trade show in Germany.
- Global IoT and cloud solutions company: I identified potential partners for their IoT and cloud-related projects in Germany.
More project examples: German Market Research & Consulting Projects
Client feedback
As a CEO of Supeo Group I had the opportunity and pleasure to work with Miss Andra Riemhofer. She is one of the most serious and dedicated people I have worked with. She was given the task to identify and contact customer prospects in Germany to conduct a market survey preparing our entry into the German market. Her approach was perfect and she took her time understanding not only our products but our “why”. She also assisted us at InnoTrans 2016 where she did a great job representing our company both in German and English. I look forward to working with her again in the future. Miss Riemhofer is the real deal and I gladly give her my best recommendations.
Troels Hanneke, CTO & Founder at Supeo Group (Denmark)
More client feedback: References
German market research & consulting in a nutshell
I will help you truly understand and successfully enter the German market.
We will study the market structure; identify the main players, potential barriers, and prevailing industry trends; determine the best way(s) to sell your products and / or services; and select the best trade shows and events to attend. I will also help you understand how Germany’s business culture may be different from yours (and those you have previously experienced) and adapt your sales pitch accordingly
I will research all these by perusing industry reports, financial statements, and other data. I will also talk to people in the industry and use my network of contacts to get in touch with key professionals.
My report will summarise my findings and include recommendations for how you can successfully enter the German market.
Contact me today to learn more about how I can help you gain a foothold in the German market!