I help small and medium-sized technology companies and start-ups enter and grow in the German B2B market, combining a business development mindset with technical expertise and cross-cultural experience.
Connecting Tech and Bridging Cultures
My background in Business Administration (Logistics) and my Master’s degree in Intercultural Communications and Co-operation enable me to combine analytical thinking with a deep understanding of how business is done in Germany. This allows me to support international, technology-driven companies in navigating the German market with clarity and confidence.
As a German market entry consultant, I work primarily with B2B technology companies in electronics, IoT, wireless connectivity, cloud solutions, MedTech, AI, and industrial manufacturing. By understanding your products, target customers, and commercial challenges, I develop a practical, tailored approach to business development in Germany.
Beyond German Market Entry Consulting
Beyond German market entry consulting, I share my insights as a visiting lecturer and have also published several books. The most recent one, Doing Business in Germany – How to Work Successfully with Germans, is a comprehensive guide on how to interact with Germans to develop long-lasting business relationships. Currently, I am working on a comic book about German business culture and doing business with Germans.
Planning to enter the German market or struggling to gain traction? I’m happy to explore whether and how I can support your business. Feel free to get in touch.