Make it in Germany

I help you do business with Germans and achieve results more quickly.

Working as a consultant, I help international companies enter the German market and avoid the common pitfalls that typically arise from information deficits and intercultural misunderstandings.

ANDRA’s Service Offer in a Nutshell

I provide step-by-step companionship for small and medium-sized enterprises according to their maturity level in the German market. Along with my hands-on intercultural support with focus on helping my clients build rapport with German decision makers, I offer research, cold calling, appointment setting, trade fair support, and other sales-related services.

Most of my clients are either exporters and business travellers from the UAE and India, or Nordic technology companies. However, I like to work with people from all over the world. Read more about what I can do for you…

Choice of completed Projects

Research & Sales Prospecting (Target Market: Germany)

  • Research of potential buyers for a Danish electronics company
  • Several market researches for a Nordic company dealing with chemical raw materials
  • Market research for a convenience-food supplier from Dubai
  • Market-research and sales prospecting for a Danish IT-company targeting German railway companies
  • Market-research and sales prospecting for a Finnish IT-company
  • Business matchmaking for a machine manufacturer from South India
  • Business matchmaking and sales prospecting for an Indian EMS company
  • Research for an Indian provider of organic cosmetics
  • Research for an Indian wholesaler of food ingredients
  • Business matchmaking for an Indian provider of welding solutions
  • Marketstudy (list of potential buyers) for a Turkish manufacturer of computer peripheral devices
  • Market-pre-study for an Indian publisher of spiritual books in regard to Frankfurt Bookfair
  • Research for a Chinese book importer

Cold Calling & Follow-up (Target Clients: Decision Makers located in Germany)

  • Appointment setting for an Irish language exchange programme provider
  • Appointment setting for an Indian trade fair organiser
  • Business development for a printer from Dubai
  • Market research and appointment setting for an Indian manufacturer of spare parts in regards to his visit to a major German trade fair

Face2Face-Meetings (Location: Germany)

  • Trade fair support during bauma for a Swedish exhibitor dealing with concrete flooring machines
  • Trade fair support for a PCB-manufacturer from Hong Kong at electronica
  • Trade fair support at InnoTrans for a Danish IT-company targeting German railway companies
  • Trade fair support for an Indian publishing outsourcing provider during Frankfurt Bookfair (Frankfurter Buchmesse)

Business Meeting & Negotiation Support

  • Business meeting support for a Finnish university – helping overcome language gaps and explaining cultural differences
  • Coaching of an Indian top-executive in regard to his communication with a relevant prospect in Germany
  • Sales support for an Indian textile manufacturer incl. hand-holding during a business trip to Germany

Intercultural Training & Consulting

  • Workshop on “Intercultural Competencies for Culturally Diverse Work Teams” for an Indo-German team at a German Hidden Champion
  • Seminars on intercultural communication and cooperation for academic job seekers in Munich
  • Intercultural workshop (Indo-German, design and conduction, 2 days) for a German trade show company
  • Guest-speaker during a conference at the Indian Institute of Corporate Affairs, Manesar
  • Pro-bono seminars for refugees in Munich

Business Plan & Execution Support

  • Consulting for a Brazilian distributor of test and measurement equipment
  • Supporting a Spanish printer in headhunting for a German sales representative
  • Supporting a British electronics company in headhunting for a German sales representative
  • Developing a market entry strategy plus hands-on support for an Indian publishing service provider
  • Sales support for a French IT-company targeting the pharmaceutical industry in Germany
  • Pre-Study on how to possibly enter the German market for an Indian Start-up selling handicraft

How to get started?

Simply get in touch to request more information: andra[at] Please let me know who you are, what is your experience in the German market, and what you want to achieve.

First want to get a better Idea of who I am, and how I work?

German Trade Fairs
Available on amazon, through Google Play Books and other major online book stores.

The What, Why, and How of Attending Trade Shows in Germany is my latest publication targeting business owners and executives who want to increase their presence in this market. Focussing on international business relationships, this e-book provides many examples on how and why culture matters.

To get an idea what makes me tick, please take a look at the preview on or Google Play Books.