I help you do business with Germans and achieve results more quickly.
As a new entrant to the German market, you may face some very common pitfalls; the good news is that they can be quite easily avoided! I am speaking typically of information deficits and intercultural misunderstandings.
You should hire me if you want to gain a better understanding of your opportunities in Germany, and you value a local’s help in finding and approaching buyers and potential business partners.
I am happy to also help you create a greater number of valuable leads during trade shows. What do I do? Call it “sales” or “experience” or “magic” – basically I got the gift to “drag” relevant by-passers into your booth and help you get the conversation started.
Most of my clients are either Nordic technology companies or exporters and business travellers from the UAE and India. However, I like to work with people from all over the world.
Choice of current and completed Projects
Research & Sales Prospecting (Target Market: Germany)
- Research and appointment-setting for a European provider of wireless connectivity solutions (IoT, M2M) with the aim of finding additional re-sellers and (distribution) partners in Germany
- Research and appointment-setting in the run up to a major industry trade show for a Nordic provider of wireless connectivity solutions (IoT, Smart Home)
- Research of potential clients for an Indian provider of design services (electronics / embedded systems) plus appointment-setting in the run up to a major industry trade fair
- Market study and competitor analysis for a Nordic company in the fields of production and warehouse logistics
- Research of potential buyers for a Danish electronics company
- Several market researches for a Nordic company dealing with chemical raw materials
- Market study and competitor analysis for a Nordic company in the fields of building and construction (Hochbau)
- Market study for a Nordic wood industry company
- Market research for a convenience-food supplier from Dubai
- Market-research and sales prospecting for a Danish IT-company targeting German railway companies
- Market-research and sales prospecting for a Finnish IT-company
- Business matchmaking for a machine manufacturer from South India
- Business matchmaking and sales prospecting for an Indian EMS company
- Research for an Indian provider of organic cosmetics
- Research for an Indian wholesaler of food ingredients
- Business matchmaking for an Indian provider of welding solutions
- Marketstudy (list of potential buyers) for a Turkish manufacturer of computer peripheral devices
- Market-pre-study for an Indian publisher of spiritual books in regard to Frankfurt Bookfair
- Research for a Chinese book importer
- …
Cold Calling & Follow-up (Target Clients: Decision Makers located in Germany)
- Follow-up calls for a U.S.-publisher selling ad-space in advance to a major German tradeshow
- Cold calling and appointment setting for a French cleantech start-up focusing on energy management with the help of Data Science and AI
- Follow-up calls and appointment setting for a Canadian cleantech start-up in the building and construction market
- Cold calling and appointment setting for a Danish tech company (Wireless, IIoT)
- Appointment setting for an Irish language exchange programme provider
- Appointment setting for an Indian trade fair organiser
- Business development for a printer from Dubai
- Market research and appointment setting for an Indian manufacturer of spare parts in regards to his visit to a major German trade fair
- …
Face2Face-Meetings (Location: Germany)
- Trade fair support during electronica for a Nordic provider of IoT-solutions: “Dragging” engineers into the booth and help start a conversation (i.e., help create more leads)
- Trade fair support during embedded world for an Indian embedded development service provider: Help create more leads through starting a conversation with random by-passers
- Trade fair support during bauma for a Swedish and a U.S. exhibitor dealing with concrete flooring machines
- Trade fair support for a PCB-manufacturer from Hong Kong at electronica
- Trade fair support at InnoTrans for a Danish IT-company targeting German railway companies
- Trade fair support for an Indian publishing outsourcing provider during Frankfurt Bookfair (Frankfurter Buchmesse)
- …
Business Meeting & Negotiation Support
- Tradeshow-support (how to plan, invite prospects, etc.) plus on-site for an Indian entrepreneur living and working in Germany
- Marketing support (adapting sales materials to the local market) for a U.S.-publisher
- Business meeting support for a Finnish university – helping overcome language gaps and explaining cultural differences
- Coaching of an Indian top-executive in regard to his communication with a relevant prospect in Germany
- Sales support for an Indian textile manufacturer incl. hand-holding during a business trip to Germany
- …
Intercultural Training & Consulting (both in person and online)
- Interkulturelles Training Indien for mainly German SMEs working with India
- Seminar Interkulturelle Kompetenz für Beruf und Karriere for a German private university (Bachelor-students)
- Workshop Survival Training – Doing Business with Germans for a consultancy company in India
- Workshop Survival Training – Doing Business with Germans and coaching for an Indian Joint Venture Partner (Indo-German Joint Venture)
- Workshop Survival Training – Doing Business with Germans plus executive coaching for an event organizer in Great Britain.
- Workshop Intercultural Competencies for Culturally Diverse Work Teams for an Indo-German team at a German Hidden Champion
- Seminars on intercultural communication and cooperation for academic job seekers in Munich
- Intercultural workshop (Indo-German, design and conduction, 2 days) for a German trade show company
- Guest-speaker on Doing Business with Germans during a conference at the Indian Institute of Corporate Affairs, Manesar
- Pro-bono seminars for refugees in Munich
- …
Business Plan & Execution Support
- Consulting for a Brazilian distributor of test and measurement equipment
- Supporting a Spanish printer in headhunting for a German sales representative
- Supporting a British electronics company in headhunting for a German sales representative
- Developing a market entry strategy plus hands-on support for an Indian publishing service provider
- Sales support for a French IT-company targeting the pharmaceutical industry in Germany
- Pre-Study on how to possibly enter the German market for an Indian Start-up selling handicraft
- …
How to get started?
Simply get in touch to request more information: andra[at]andra-ibf.com. Please let me know who you are, what is your experience in the German market, and what you want to achieve.
First want to get a better Idea of who I am, and how I work?
Doing Business in Germany: A Concise Guide to Understanding Germans and Their Business Practices is my latest publication targeting business owners and executives who want to increase their presence in this market.
The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business.
To learn about Germany and get an idea what makes me tick, please take a look at the preview on amazon or the publisher’s website, for example.