Make it in Germany

Working as a consultant, I help international companies enter the German market and avoid the common pitfalls that typically arise from information deficits and intercultural misunderstandings.

ANDRA’s Service Offer in a Nutshell

I provide step-by-step companionship for small and medium-sized enterprises according to their maturity level in the German market. Along with my hands-on intercultural support with focus on helping my clients build rapport with German decision makers, I offer research, cold calling, appointment setting, trade fair support, and other sales-related services.

Most of my clients are either exporters and business travellers from the UAE and India, or Nordic IT-companies. However, I like to work with people from all over the world. Read more about what I can do for you…

How to get started?

Simply get in touch to request more information: andra[at] Please let me know who you are, what is your experience in the German market, and what you want to achieve.

First want to get a better Idea of who I am, and how I work?

German Trade Fairs
Available on amazon, through Google Play Books and other major online book stores.

The What, Why, and How of Attending Trade Shows in Germany is my latest publication targeting business owners and executives who want to increase their presence in this market. Focussing on international business relationships, this e-book provides many examples on how and why culture matters.

To get an idea what makes me tick, please take a look at the preview on or Google Play Books.

Choice of current and recent Projects (2016–2018)

Business meeting support for a Finnish university; Seminars on intercultural communication and cooperation for academic job seekers; Market research for a Finnish family enterprise; Headhunting support for a Spanish printer; Market research for a convenience-food supplier from Dubai; Appointment setting for an Irish language exchange programme provider; Quality management support for a German private university; Headhunting support for a British electronics company; Business matchmaking for a machine manufacturer from South India; Appointment setting for a trade fair organiser from India; Business development for a printer from Dubai; Research for an Indian provider of organic cosmetics; Research for an Indian wholesaler of food ingredients; Business matchmaking for an Indian provider of welding solutions; Consulting for a Brazilian distributor of test and measurement equipment; Trade fair support for a PCB-manufacturer from Hong Kong at electronica 2016; Intercultural workshop (Indo-German, design and conduction, 2 days) for a German trade show company; Sales support for a French IT-company targeting the pharmaceutical industry in Germany; Market-Research and Trade-Fair-Support at InnoTrans 2016 for a Danish IT-company targeting German railway companies; Market-Pre-Study for an Indian publisher of spiritual books in regards to Frankfurt Bookfair 2016; Pre-Study on how to possibly enter the German market for an Indian Start-up selling handicraft; Coaching of an Indian Top-Executive in regards to his communication with a relevant prospect in Germany; Sales support for an Indian textile manufacturer incl. hand-holding during his recent business trip to Germany; Market research and appointment setting for an Indian manufacturer of spare parts in regards to his visit to bauma 2016; Trade-Fair-Support during bauma 2016 for a Swedish exhibitor producing concrete flooring machines; Market-Pre-Study for a Turkish manufacturer of computer peripheral devices; Market-Pre-Study and consulting for an Indian publishing outsourcing provider; Support for a German trade fair organiser in regards to their trade fair catalogues, apps etc.