Doing Business in Germany
Guten Tag and welcome to Germany!
I’m Andra – an independent consultant helping international technology companies navigate and develop the German market.
I connect smaller tech firms with German B2B buyers and partners, supporting them from initial market understanding to first sales conversations.
If you’re looking to clarify your opportunities in Germany, identify the right buyers, or start meaningful conversations with potential business partners, I’d be happy to help.
German Market Entry Support for International Companies
Market Research
I help you understand the German market and identify B2B opportunities.
Business Development
I provide you with hand-picked B2B leads and set up meetings with potential buyers.
Trade Show Support
I help you create a greater number of relevant leads during trade shows.
What’s your biggest Challenge in the German Market?
You may be looking to do business with German companies – but find it hard to get started.
Perhaps you need a clearer understanding of the market structure and business culture, or your own research hasn’t led to specific, actionable leads.
Many international companies reach out via LinkedIn or email without receiving a response. Others plan to attend a German trade show but are unsure how to attract the right visitors to their booth or turn conversations into real opportunities.
In Germany, small details matter. Decisions made without a solid understanding of the market – or without local context – can be costly. And promising business relationships often fail to take off because of minor cultural or communication missteps.
That’s why working with a local consultant who understands both the German market and international business expectations can make a decisive difference.
Benefit from my German B2B Market Expertise
Whatever you see as your biggest challenge, you are likely facing common obstacles when entering or developing the German market – and this is exactly where my support as a local consultant comes in.
- German Market Research & Consulting
I help you understand the German market and identify B2B opportunities. Through my German Market Research & Consulting support, I analyse the German market, identify relevant opportunities, and pinpoint suitable buyers for international tech companies. More details. - Sales & Business Development in Germany
I introduce your company to German buyers and arrange initial sales meetings. Through my Sales & Business Development support, I provide international tech companies with hand‑picked B2B leads and set up targeted meetings with potential buyers, business partners, or resellers. I approach your target clients on your behalf and help initiate first sales conversations. More details. - Trade Shows in Germany
I help you generate valuable leads at German trade shows. German industry events are an excellent opportunity to gain market insights, follow technology trends, and meet potential business partners – provided you engage the right people. I support international tech companies in making the most of their participation at German trade fairs, including on‑site support and conversation initiation. More details.
Next Steps
If you’re looking to do business in Germany – whether you’re just getting started or trying to move forward after initial attempts – you’re welcome to reach out to discuss your situation or arrange a short introductory call at hello[at]andra-ibf.com.
Please include a short overview of your company, your experience in Germany, and your objectives.