Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. Here are some tips especially relevant for first-time exhibitors. Read more "Some basic Dos and Don’ts for increasing the Footfall at your Trade Fair Booth"
Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. My ebook contains many tips especially relevant for first-time exhibitors. Read more "The What, Why and How of Attending Trade Shows in Germany"
Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters when visiting trade shows in Germany. Read more "Go for Gold, go for…Visiting (German) Trade Shows for Indian Executives"
Focussing on Indo-German business relationships, Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers provides many examples on how and why culture matters. Read more "Welcome to Germany: Exhibiting at Trade Shows for Indian Managers"
Advice on how to make it in Germany: Some important leadings questions when trying to build business in Germany. Read more "Dear Google: “how can i get client from german”?"
A lot can go wrong when visiting a trade fair in Germany. Learn what mistakes not to make and how to make the most of your visit and win new buyers and business contacts. Read more "Some of the most appalling Things I have seen during Trade Fairs – A German Perspective"
“Coming from Serbia, a country which looks at Germany as a promising land for all of those trying to make it big, I have had ideas about what Germans and Germany are like since I was very young. Precision, punctuality and order but also stiffness, awkwardness and strictness are usually the first associations people in my region have about Germans”, says Milica. Did that perspective change over the time….? Read more "Germans are cold and distant. FALSE."
For many foreigners attending the shows or events, it is the first time they will visit Munich. Especially those who decide to come at short notice are happy to get some help. These are the most common questions I have been asked in the past. Read more "Welcome to Munich… but where to stay, what to eat, and whom to meet?!"
You want to do business in Germany? Please be aware: If you deal with Germans, the risk of annoying them is high if you… Read more "How to piss off a German"
Arjun Sachdev, Director of Allied Publishers Private Limited, in an interview with Andra Riemhofer on good old times and exciting developments in publishing. Read more "Arjun Sachdev, Allied Publishers, on good old Times and exciting Developments in Publishing"