I help small and medium-sized technology companies and startups from all around the world make the most of German industry events and generate a greater number of relevant leads.
Trade shows support
Based on my German market research and business development services, I will help you identify the event(s) that best fit your objectives.
When you decide which trade show(s) you want to attend, I will reach out to selected potential buyers or partners and invite them to meet you there, ideally scheduling meetings ahead of time.
Thanks to my regular presence at technology‑driven trade shows, I have a good sense of who typically attends which event, thus increasing your chances of securing pre‑arranged meetings and / or directing relevant decision‑makers to your booth.
With my background as a visitor, exhibitor, and professional in the event industry, I can also share practical tips with your team on how to attract the right visitors and keep the conversations focused and productive.
One aspect of my work that I particularly enjoy is joining my clients at the booth. On site, I will actively approach visitors, initiate conversations, help qualify interest, and introduce you or your team to relevant decision‑makers. Acting as a local, German‑speaking bridge, I can support sales conversations, assist with translations where needed, and make sure cultural nuances do not get in the way of a promising discussion.
After the event, I will help ensure a smooth handover of insights and contacts to your sales team and provide guidance on next steps and follow‑up, so the conversations started at the trade show can continue beyond the event.
How do we get started?
The simplest way is to send an email to hello[at]andra-ibf.com or use the contact form at the bottom of this page to get in touch.
Reference projects for German trade shows support
- Danish electronics company: I actively engaged with visitors at my client’s booth, provided a brief overview of their IoT-related technology, and handed over the most promising leads to the technical sales team at events such as electronica 2022, embedded world 2023, among others.
- Wireless connectivity solutions device manufacturer: I attended a German industry event with this company to gather market insights and engage with potential clients and project partners.
- IFAT 2026 – Startup Area: I moderated three of the official Startup Solution Tours in the IFAT Startup Area, connecting startups from approximately 20 countries showcasing IoT, AI, circular materials, advanced recycling, and water technologies, with visiting industry professionals.
- Chinese PCB manufacturer: I identified and extended invitations to potential buyers ahead of electronica 2016, offered translation services, and addressed basic inquiries.
More project examples: German Trade Shows Support
Client feedback
I have worked with Andra for over 4 years, she is very easy to work with and continues to exceed our expectations.
Patrick Hopper, President | Publisher, OpenSystems Media (USA)
More client feedback: References
German trade shows support in a nutshell
Trade shows are an effective means of entering the German market.
We will identify the events that are best suited to your goals. Then I will reach out to potential customers and invite them to meet with you at the trade show.
With my experience in the event industry, I know how to attract relevant trade show visitors to your booth and get you or your team talking to the right people.
Contact me today to learn more about how I can help you succeed at trade shows in Germany.