When entering a new market, a whole lot can terribly go wrong, and often the local, in our case, German business culture plays a big role. Read more "Doing Business in Germany is easier when you know the Hidden Rules"

Andra Riemhofer
hello[at]andra-ibf.com
Phone: +49 89 46 22 42 52
Address:
Alramstrasse 27
D-81371 München (Munich)
GERMANY
When entering a new market, a whole lot can terribly go wrong, and often the local, in our case, German business culture plays a big role. Read more "Doing Business in Germany is easier when you know the Hidden Rules"
If you’ve been trying to get a foothold in the German market for a while now, but somehow feel like you’re making little to no progress at all, maybe you should double-check your approach to a few things I have highlighted in this article. Read more "Making only a Little or no Progress in the German market? Seven Things to Consider"
“Culture is like gravity: you do not experience it until you jump six feet into the air,” Trompenaars and Hampden-Turner… Read more "Annoying Habits most Germans would find normal"
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
In many cultures, people would especially (or only) trust their friends and family and may consider people in their extended network – that is, friends of friends of friends – especially trustworthy. That is not (so much) the case in Germany. Read what to preferably do in the first stages of trying to build rapport with a (mainstream) decision maker. Read more "How to build Trust in a Business Relationship"
A German tells you he or she is afraid to meet you? Hopefully, we are just facing some language problem. Because, even if the Germans you are talking to speak English at some advanced level, be aware that there is still plenty of room for linguistic misunderstanding. Read more "Your German Client is “afraid to meet you”? Better adapt your Language!"
Trade associations are always a good starting point when you like to do business in Germany. Read more "“Verbände”: A Shortcut for Expanding your Business Network in Germany"
You have scheduled a virtual meeting with Germans? Here is some expert advice on how to handle Skype calls, WebEx meetings, and so on. Read more "Virtual Meetings with Germans: How to look good in Skype Calls and the like"
If you are looking for buyers and potential business partners in Germany, do not (only) search for them in the bigger cities like Berlin, Hamburg, Munich, Cologne (Köln) or Frankfurt. Read more "Where to search for potential Business Partners and Buyers in Germany"