Here you can find hands-on advice for both trade show visitors and exhibitors. Learn how to make the most of your visit to Germany.
Even when you feel exhausted after travelling to Germany and spending one week at a trade fair, now is not a good time to sit idle or even go on a holiday. Ideally, you have blocked enough time in your calendar to follow up with the people you met at the show. Read more "Trade Show Follow-Up Best Practices"
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to Stand out at Trade Shows in Germany: Five Commandments"
Excited to visit one of the upcoming shows in Germany? Read what first time trade show visitors often tend to miss (in the sense of what they don’t know). Might also be worth reading when you are not a genuine newcomer or in case you like to know a bit more about German business mentality. I am happy to learn about your experiences. Any support needed, please let me know. Read more "How to prepare for a Trade Show Visit to Germany"
You came to Germany but can’t attract visitors to your trade fair booth? Here are a few suggestions how to improve the situation. Read more "How to talk to Trade Show Visitors in Germany"
You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
You are wondering whether it’s worth attending one of the upcoming industry events? Here are some good arguments against and… Read more "Should you attend Trade Shows?"
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
If you intend to visit a German trade show in order to update yourself first-hand on state-of-the-art technologies (but not buy), here is my advice on how to increase your chances to gain as much information as possible – plus always feel welcome. Read more "How to approach German Exhibitors to gain (more) Information"
Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. Here are some tips especially relevant for first-time exhibitors. Read more "Some basic Dos and Don’ts for increasing the Footfall at your Trade Fair Booth"