You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
Category: Attending Trade Shows in Germany
Here you can find hands-on advice for both trade show visitors and exhibitors. Learn how to make the most of your visit to Germany.
How to gear up for German Trade Shows: Five Commandments
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to gear up for German Trade Shows: Five Commandments"
Seven Ways to sabotage your Trade Fair Success
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
German Trade Fairs: Five Questions Newcomers typically ask
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
It’s Show Time: Make (German) Trade Fair Visitors feel welcome
You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: Make (German) Trade Fair Visitors feel welcome"
How to approach German Exhibitors to gain (more) Information
If you intend to visit a German trade show in order to update yourself first-hand on state-of-the-art technologies (but not buy), here is my advice on how to increase your chances to gain as much information as possible – plus always feel welcome. Read more "How to approach German Exhibitors to gain (more) Information"
Some important Work that helps you cure the Post Show Blues
Even if you feel exhausted after travelling to Germany and spending one week at a trade fair, now is not a good time to sit idle or even go on a holiday. Ideally, you have blocked enough time in your calendar to follow up with the people you met at the show. Read more "Some important Work that helps you cure the Post Show Blues"