The vocabulary of German English speakers is often somewhat limited. I’m afraid just one word can offer plenty of room for cross-cultural misunderstandings. Read more "Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings"
LinkedIn is becoming increasingly popular in Germany. The platform can indeed be helpful when looking for potential business partners, especially when… Read more "Are Germans on LinkedIn?"
When entering a new market, a whole lot can terribly go wrong. And even when they do, not everyone will crash and burn as spectacularly as Walmart did in Germany; or rather, we would most probably not hear much about it. What can small companies do to avoid running into the same kinds of problems? Or rather, how can they improve their chances of conquering the German market? Here are a couple of thoughts. Read more "Work in Germany still a Work-in-Progress? Here’s how to get to the next Level"
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to gear up for German Trade Shows: Five Commandments"
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
Sorry for the catchy headline…. There are some behaviors that might seem normal to you, but that can easily spoil the deal when you deal with a (German) woman. Here are some very pragmatic pieces of advice for international business travelers, that I am happy to share from the perspective of a member of that species. Read more "Does Sex make a Difference when it comes to discussing Business?"