Are Germans rude? I wouldn’t say so; only that our understanding of being polite may differ from what you think is decent behaviour. Read more "Are Germans rude?"
How to Stand out at Trade Shows in Germany: Five Commandments
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to Stand out at Trade Shows in Germany: Five Commandments"
“Mittelstand”: SMEs are the Backbone of the German Economy
The backbone of the German economy is the so-called Mittelstand. Read about the importance of SMEs in Germany (plus career opportunities). Read more "“Mittelstand”: SMEs are the Backbone of the German Economy"
How to prepare for a Trade Show Visit to Germany
Excited to visit one of the upcoming shows in Germany? Read what first time trade show visitors often tend to miss (in the sense of what they don’t know). Might also be worth reading when you are not a genuine newcomer or in case you like to know a bit more about German business mentality. I am happy to learn about your experiences. Any support needed, please let me know. Read more "How to prepare for a Trade Show Visit to Germany"
Crazy Days are not good for following-up with German Prospects
When you are traveling to Germany for business, do not neglect regional holidays and the so-called “fifth(s) season(s) of the year.” Read more "Crazy Days are not good for following-up with German Prospects"
Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings
The vocabulary of German English speakers is often somewhat limited. I’m afraid just one word can offer plenty of room for cross-cultural misunderstandings. Read more "Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings"
Are Germans on LinkedIn?
LinkedIn can be helpful when looking for potential business partners, but might not work as expected when it comes to German decision makers. Read more "Are Germans on LinkedIn?"
Doing Business in Germany is easier when you know the Hidden Rules
When entering a new market, a whole lot can terribly go wrong, and often the local, in our case, German business culture plays a big role. Read more "Doing Business in Germany is easier when you know the Hidden Rules"
Seven Ways to sabotage your Trade Fair Success
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
German Trade Fairs: Five Questions Newcomers typically ask
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"