How can you find tech buyers in Germany? Check out my guide to avoid pitfalls and benefit from expert insights on B2B opportunities in the German market. Read more "How to Find Tech Buyers in Germany: Avoid Common Mistakes International Salespeople Can Make"
Germany’s regional differences affect business. Here are some regional peculiarities that you should be aware of doing business with Germans. Read more "Navigating Regional Differences in Germany: A Guide for International Business Professionals"
Germany stands as a promising market for international tech companies looking to expand their B2B sales operations. However, you will… Read more "B2B Sales in Germany: 5 Key Questions That International Tech Companies Must Address When Entering the German Market"
Are Germans rude? I wouldn’t say so; only that our understanding of being polite may differ from what you think is decent behaviour. Read more "Are Germans rude?"
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to Stand out at Trade Shows in Germany: Five Commandments"
The backbone of the German economy is the so-called Mittelstand. Read about the importance of SMEs in Germany (plus career opportunities). Read more "“Mittelstand”: SMEs are the Backbone of the German Economy"
Excited to visit one of the upcoming shows in Germany? Read what first time trade show visitors often tend to miss (in the sense of what they don’t know). Might also be worth reading when you are not a genuine newcomer or in case you like to know a bit more about German business mentality. I am happy to learn about your experiences. Any support needed, please let me know. Read more "How to prepare for a Trade Show Visit to Germany"
When you are traveling to Germany for business, do not neglect regional holidays and the so-called “fifth(s) season(s) of the year.” Read more "Crazy Days are not good for following-up with German Prospects"
The vocabulary of German English speakers is often somewhat limited. I’m afraid just one word can offer plenty of room for cross-cultural misunderstandings. Read more "Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings"