You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
Tag: Trade Shows
Trade Shows are back in full swing
Over the last couple of weeks, I could participate in three of my all-time favourite trade shows: Frankfurter Buchmesse (Frankfurt… Read more "Trade Shows are back in full swing"
Making only a Little or no Progress in the German market? Seven Things to Consider
If you’ve been trying to get a foothold in the German market for a while now, but somehow feel like you’re making little to no progress at all, maybe you should double-check your approach to a few things I have highlighted in this article. Read more "Making only a Little or no Progress in the German market? Seven Things to Consider"
How to gear up for German Trade Shows: Five Commandments
Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to gear up for German Trade Shows: Five Commandments"
Seven Ways to sabotage your Trade Fair Success
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
German Trade Fairs: Five Questions Newcomers typically ask
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
“Verbände”: A Shortcut for Expanding your Business Network in Germany
Trade associations are also always a good starting point when you like to do business in Germany. Read more "“Verbände”: A Shortcut for Expanding your Business Network in Germany"