Let’s cast a light on what is often overlooked when exhibitors e.g. choose stand location or select their team. As always, I also highlight what I find especially important when the event you attend takes place in Germany. Read more "How to Stand out at Trade Shows in Germany: Five Commandments"
Over the last couple of weeks, I could participate in three of my all-time favourite trade shows: Frankfurter Buchmesse (Frankfurt… Read more "Trade Shows are back in full swing"
If you’ve been trying to get a foothold in the German market for a while now, but somehow feel like you’re making little to no progress at all, maybe you should double-check your approach to a few things I have highlighted in this article. Read more "Making only a Little or no Progress in the German market? Seven Things to Consider"
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"