Even when you feel exhausted after travelling to Germany and spending one week at a trade fair, now is not a good time to sit idle or even go on a holiday. Ideally, you have blocked enough time in your calendar to follow up with the people you met at the show. Read more "Trade Show Follow-Up Best Practices"
You came to Germany but can’t attract visitors to your trade fair booth? Here are a few suggestions how to improve the situation. Read more "How to talk to Trade Show Visitors in Germany"
You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
The vocabulary of German English speakers is often somewhat limited. I’m afraid just one word can offer plenty of room for cross-cultural misunderstandings. Read more "Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings"
Let’s have a look at a couple of do’s and don’ts first-time exhibitors might not be aware of. In my article, I also explain how neglecting the local (in my example: German) business etiquette can tamper with achieving your trade fair goals. Read more "Seven Ways to sabotage your Trade Fair Success"
International business people who are still contemplating whether they should give trade fair participation in Germany a try often ask the following questions when deciding whether to exhibit at a trade show (or not). Read more "German Trade Fairs: Five Questions Newcomers typically ask"
Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. Here are some tips especially relevant for first-time exhibitors. Read more "Some basic Dos and Don’ts for increasing the Footfall at your Trade Fair Booth"
Focussing on Indo-German business relationships, Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers provides many examples on how and why culture matters. Read more "Welcome to Germany: Exhibiting at Trade Shows for Indian Managers"
Advice on how to make it in Germany: Some important leadings questions when trying to build business in Germany. Read more "Dear Google: “how can i get client from german”?"
A lot can go wrong when visiting a trade fair in Germany. Learn what mistakes not to make and how to make the most of your visit and win new buyers and business contacts. Read more "Some of the most appalling Things I have seen during Trade Fairs – A German Perspective"