I’m in my element again because I’m getting familiar with a new topic. This time: the technology of injection moulding… Read more "My new World of Materials: Injection Moulding"
Author: Andra Riemhofer
It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth
You came to Germany but can’t a attract visitors to your trade fair booth? A few suggestions how to improve the situation. Read more "It’s Show Time: How to attract (German) Visitors to your Trade Fair Booth"
Happy New Year 2023!
The important thing in the Olympic Games is not to win, but to take part; the important thing in life… Read more "Happy New Year 2023!"
Should you attend Trade Shows?
You are wondering whether it’s worth attending one of the upcoming industry events? Here are some good arguments against and… Read more "Should you attend Trade Shows?"
Trade Shows are back in full swing
Over the last couple of weeks, I could participate in three of my all-time favourite trade shows: Frankfurter Buchmesse (Frankfurt… Read more "Trade Shows are back in full swing"
Visiting God’s own Country
I am happy to share some impressions from my visit to Digital Core Technologies Pvt Ltd in Kochi / India.… Read more "Visiting God’s own Country"
Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings
The vocabulary of German English speakers is often somewhat limited. I’m afraid just one word can offer plenty of room for cross-cultural misunderstandings. Read more "Et voilà, just one Word offers plenty of Room for Cross-cultural Misunderstandings"
Are Germans on LinkedIn?
LinkedIn can be helpful when looking for potential business partners, but might not work as expected when it comes to German decision makers. Read more "Are Germans on LinkedIn?"
Doing Business in Germany is easier when you know the Hidden Rules
When entering a new market, a whole lot can terribly go wrong, and often the local, in our case, German business culture plays a big role. Read more "Doing Business in Germany is easier when you know the Hidden Rules"
Making only a Little or no Progress in the German market? Seven Things to Consider
If you’ve been trying to get a foothold in the German market for a while now, but somehow feel like you’re making little to no progress at all, maybe you should double-check your approach to a few things I have highlighted in this article. Read more "Making only a Little or no Progress in the German market? Seven Things to Consider"