German trade fairs are an excellent opportunity to learn about the latest technologies, keep up to date on market trends, and meet potential business partners. I help tech companies from all around the world to make the most of German industry events and create a greater number of relevant leads.
Why work with me on Trade Shows in Germany?
Many international exhibitors invest significant time and budget into German trade shows – yet leave with far fewer qualified leads than expected. Booths remain busy but conversations stay superficial, or the “right” visitors never stop at all. In many cases, the challenge is not visibility, but knowing how to approach, engage, and qualify German decision‑makers on the show floor.
Attending German trade shows entails a financial commitment, particularly for exhibitors from abroad.
Therefore, it is especially critical for start-ups or smaller businesses lacking extensive marketing budgets to identify the events that best serve their objectives, be it gathering information and identifying potential partners or presenting new products or services and acquiring German customers.
Many technology-driven firms attend the Hannover Messe industry fair year after year, unaware that smaller, more specialized events may be a much better fit for their requirements.
I will support you in making the best choices regarding which trade shows and events to attend yourself (or where to be represented by me) and how to allocate your marketing budget to gain the best results.
How I support you before, during, and after German Trade Shows
Before the trade show
Based on my German Market Research and Business Development services, I help you identify the events that best fit your objectives. I then reach out to selected potential buyers or partners in advance and invite them to meet you at the trade show, ideally scheduling meetings ahead of time.
Thanks to my regular presence at technology‑driven trade shows, I have a good sense of who typically attends which event – increasing the likelihood of either securing pre‑arranged meetings or directing relevant decision‑makers to your booth.
During the trade show
One part of my work that I particularly enjoy is joining my clients directly at the booth. On site, I actively approach visitors, initiate conversations, help qualify interest, and introduce you or your team to relevant decision‑makers. Acting as a local, German‑speaking bridge, I support sales conversations, assist with translation where needed, and make sure cultural nuances do not get in the way of a promising discussion.
With my background as a visitor, exhibitor, and professional in the event industry, I also share practical tips with your team on how to attract the right visitors and keep conversations focused and productive.
After and around the show
After the event, I help ensure a smooth handover of insights and contacts to your sales team and provide guidance on next steps and follow‑up, so the conversations started at the trade show can continue beyond the event.
The bottom line:
Through experience and local insight, I help bring relevant decision‑makers to your booth and support you in initiating focused sales conversations at trade shows and events in Germany.
How do we get started?
Best just send me an email with a link to your company website, your contact details, and your availability for a short call to tse[at]andra-ibf.com or connect with me on LinkedIn.
Reference Projects for German Trade Shows Support
- Global IoT and Cloud Solutions Company: Jointly attended a German trade show to approach and engage with potential clients and project partners.
- Danish Electronics Company: Actively engaged with visitors at my client’s booth, provided a brief overview of their IoT-related technology, and handed the most promising leads over to the technical sales team at events such as electronica 2022, embedded world 2023, and subsequent trade shows.
- Wireless Connectivity Solutions Device Manufacturer: Jointly attended a German industry event to gather market insights and engage with potential clients and project partners.
- Start-ups in the Environmental Technologies Industry: Worked with the trade show organizer to tailor and conduct briefing sessions „Some Dos & Don’ts for First Time Exhibitors” for companies exhibiting in the IFAT 2024 Start-up Area.
- Indian Design Services Provider: Engaged with random trade fair attendees to extend invitations for a product demonstration and facilitate pre-scheduled meetings, organized by me, to explore electronic design and development services at the embedded world 2022 event.
- Munich-based Indian IT-Recruiting Company: Assisted in preparations for the event, encompassing booth construction, visual presentation, and provided on-site sales coaching during DIGITAL FUTUREcongress 2020.
- US Publisher: Assisted in refining pre-show communication and offered valuable insights on best practices and pitfalls to avoid at multiple electronics trade shows in Germany since 2019, shared with their audience.
- US Provider of Concrete and related Equipment Solutions: Engaged with passersby, provided translation services, offered guidance on machine usage, and addressed fundamental inquiries throughout the bauma 2019 event.
- MedTech Company: Attended the International Dental Show (IDS) on their behalf to gather market insights and engage with potential clients and project partners.
- Danish IT Company: Discovered and extended invitations to prospective buyers before and during InnoTrans 2016, offered translation services, and provided responses to basic inquiries.
- Chinese PCB Manufacturer: Identified and extended invitations to potential buyers ahead of and during electronica 2016, offered translation services, and addressed basic inquiries.
- Dutch Electronics Company: Identified and compiled a list of German exhibitors in specific niches at an IoT-related industry event in Germany for my client’s sales manager to visit, and additionally arranged several sales meetings.
- Swedish Manufacturer of Materials and Machines in the Concrete Floor Industry: Engaged in conversations with passersby, provided translation assistance, demonstrated the operation of machines, and responded to basic inquiries at bauma 2016.
- Indian Manufacturer of Components for the Earthmoving Equipment Industry: Facilitated sales meetings for bauma 2016 and offered advice on how to make the most of the visit to the leading industry event in the building and construction sector.
- Indian Publishing Services Provider: Coordinated sales meetings for my client at the Frankfurt Book Fair 2015 to introduce their services and innovative technical solution. I also participated in these meetings and assisted with follow-up activities after the trade show.
Client Feedback
I have worked with Andra for over 4 years, she is very easy to work with and continues to exceed our expectations.
Patrick Hopper, President | Publisher, OpenSystems Media (USA)
I would like you to help us in a similar way as you did […]. It worked really well last time, and I am sure we will be able to get in touch with a lot more leads using this approach compared to what we have done in the past.
Thomas Steen Halkier, CEO NeoCortec (Denmark)
Thank you for all your excellent support this week during bauma. Your professional approach to all you do certainly shows positive results, and we greatly appreciate it.
Roger Euliss, VP Business Development (USA)
As a CEO of Supeo Group I had the opportunity and pleasure to work with Miss Andra Riemhofer. She is one of the most serious and dedicated people I have worked with. She was given the task to identify and contact customer prospects in Germany to conduct a market survey preparing our entry into the German market. Her approach was perfect and she took her time understanding not only our products but our “why”. She also assisted us at InnoTrans 2016 where she did a great job representing our company both in German and English. I look forward to working with her again in the future. Miss Riemhofer is the real deal and I gladly give her my best recommendations.
Troels Hanneke, CTO & Founder at Supeo Group (Denmark)
German Trade Shows Support in a Nutshell
Trade shows are an effective means of entering the German market.
We will identify the events that are best suited to your goals. Then I will reach out to potential customers and invite them to meet with you at the trade show.
With my experience in the event industry, I know how to attract relevant trade show visitors to your booth and get you or your team talking to the right people.
Contact me today to learn more about how I can help you succeed at trade shows in Germany.