Trade Fairs in Germany: Support for Exhibitors and Trade Visitors

You travel to Germany—maybe at short notice? You wish to meet new business prospects at BAU, LogiMATembedded world, HANNOVER MESSE, bauma …or any of the other upcoming exhibitions? You are busy, not familiar with the culture, and require a German speaking person to help you arrange for meetings with potential buyers or suppliers?

I am happy to help you out: Please send your query to, or give me a call: +49 89 46 22 42 52.

German Business Culture

Business development support is not what you are looking for? You already have arranged for meetings, and need a refresher course on how Germans like to do business? Then please proceed here: For Business Travellers to Germany: Last-Minute Support

Whom you are speaking with

Andra Riemhofer is a German native and holds a degree in Business Administration, along with an M.A. in Intercultural Communications and Cooperation. She has more than 20 years of work experience, and her books and other publications on German culture and India have been very well received.

Working as a consultant, she helps international companies enter the German market and avoid the common pitfalls that typically arise from intercultural misunderstandings.
Along with her hands-on intercultural support, she offers research, appointment-setting, handholding, and other sales-related services. Most of her clients are from the UAE, India, and Nordic Countries. For further information on her portfolio and business philosophy, please proceed here.

German Trade Fairs
On amazon, through Google Play Books and many other online book stores

Her latest publication The What, Why, and How of Attending Trade Shows in Germany answers numerous questions that newcomers to German trade shows would typically have: “What do I need to consider when looking at German events? What show(s) can help me achieve my identified business goals in my specific industry? How can I make the most of my trade show participation and increase my return on investment? What approach should I – as a visitor – take when it comes to discussing business with Germans? How can I – as an exhibitor – attract the local target audience?” In short, “What do I need to know to be successful?”

Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts have shared their advice. Focussing on international business relationships, this e-book provides many examples of how and why culture matters. The text is wrapped up with some general advice for business travellers to Germany.