Trade Fairs in Germany: Support for Exhibitors and Trade Visitors

You travel to Germany—maybe at short notice? You wish to meet new business prospects at interzum, LIGNA, transport logistic, LASER World of PHOTONICS, …, or any of the other upcoming exhibitions?

However, you are busy, not familiar with the culture, and require a German speaking person to help you arrange for meetings with potential buyers or suppliers? Or you need somebody to assist you talk to German prospects during the show?

I am happy to help you out: Please send your query to andra@andra-ibf.com, or give me a call: +49 89 46 22 42 52.

German Business Culture

Business development support is not what you are looking for? You already have arranged for meetings, and only wish to have a refresher course on how Germans like to do business? Then check out my latest publication on amazon, for example.

Doing Business in Germany: A Concise Guide to Understanding Germans and Their Business Practices

Business Expert Press, New York, 2019. 164 pages (paperback or e-book).

The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business.
Doing Business in Germany: A Concise Guide to Understanding Germans and Their Business Practices

Germany is the strongest economy in Europe, and one of the largest worldwide. The business climate is good, people are highly skilled, and consumers have plenty of spending money in their pockets; for companies that are doing business internationally, Germany is a market that simply cannot be overlooked. However, many business relationships with Germans come to an end even before they begin; intercultural differences very often result in misunderstandings, frustration, and an unnecessary loss of time and money. Especially with Germans, even small things can be crucial when you are speaking to a (potential) business contact.

This book aims at helping students and professionals avoid the common pitfalls that international business people typically step into when dealing with Germans for the very first time. Unlike with the other business- or text-books focusing on culture, this book will do more than just arm you with some simple “Dos and Don’ts;” it will provide interesting and easy-to- understand descriptions and anecdotes that highlight the cultural standards and dimensions that are (typically) theoretically discussed in scientific texts. Essentially, while talking about what makes “the average” German tick, readers will be equipped with the relevant background knowledge. The focus of the book is to help readers understand how certain concepts and values influence the way Germans like to do business. It will guide them on how to successfully interact with Germans, whether at trade shows, during virtual and face-to-face meetings, or when they are negotiating their first contract.

For individual support please proceed here: For Business Travellers to Germany: Last-Minute Support

Whom you are speaking with

For information on my portfolio and business philosophy, please proceed here.

You really don’t have much time?

Then download my very brief e-book….

German Trade Fairs
On amazon, through Google Play Books and many other online book stores

Her second-latest publication The What, Why, and How of Attending Trade Shows in Germany answers numerous questions that newcomers to German trade shows would typically have: “What do I need to consider when looking at German events? What show(s) can help me achieve my identified business goals in my specific industry? How can I make the most of my trade show participation and increase my return on investment? What approach should I – as a visitor – take when it comes to discussing business with Germans? How can I – as an exhibitor – attract the local target audience?” In short, “What do I need to know to be successful?”

Readers will benefit greatly from this concise and practical how-to manual, in which several top industry experts have shared their advice. Focussing on international business relationships, this e-book provides many examples of how and why culture matters. The text is wrapped up with some general advice for business travellers to Germany.