Publications… about India

For Expats: Successful in… Delhi

Silke Järvenpää/Andra Riemhofer, Erfolgreich als Expat in… Delhi, Tectum Verlag, Marburg, 2016.

Herausforderungen für den Expat in Delhi, Nord Indien
The publisher offers free of charge shipment–even internationally. Click on the cover-image to access their webshop.

German companies are discovering India’s enormous market potential. At the same time the country is a difficult terrain for joint ventures, cooperation, or investment.  Having taken the first hurdles, the expatriate manager faces challenges that can only be mastered with profound know-how of the host culture.

This is where cross-cultural communication literature and training manuals come in. Frequently, however, they fail to take into account regional difference – particularly when covering large economic areas. The authors of this book intend to close the gap. The first volume of their series of books on how to be “Successful in…” centres around Delhi, although it also offers insight into all-India issues.  Readers will share the experience of a fictional German expat in the capital region in form of a narrative. A second voice will offer explanations of typical situations and cultural encounters; it will dissect expat behaviour and show how it may differ from mentalities and behaviours in Delhi. Although readers will get a few tips on how to communicate more effectively, the authors of this book are not offering “Ten-Do’s-and-Don’t’s”. Instead, the analytical explanations will be complemented by Indian and expat testimonials. The latter will offer alternative readings based on their cultural and individual experience.

In brief: “Successful in…” is an entertaining introduction to expat life in India today.

Language: German

Read more and/or order your copy (free of charge shipment world wide): Erfolgreich als Expat in… Delhi

Geschäftsbeziehungen mit Indien: No problem, Sir!

Eine der größten Herausforderungen für deutsche Ingenieure in der Zusammenarbeit mit indischen Geschäftspartnern ist eine für sie oftmals ungewohnte indirekte Ausdrucksweise. Sich der Unterschiede in der Kommunikation bewusst zu werden und entsprechende Gesprächsstrategien zu entwickeln kann die Interaktion erheblich erleichtern und Konflikte und Frustration vermeiden helfen.

Dazu mein Fachartikel in der ELEKTRONIK 5/2015: Beruf + Karriere: Geschäftsbeziehungen mit Indien

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