I met Martina in the summer of 2013. My lawyer enthusiastically kept on telling me about his other client who also owns a business that is somehow related to India. I told him “enough—now please let us talk about my business. Give her my contact info and if she agrees to meet me, I can form my own opinion of her”.
Martina granted me a one-hour-fast-food-lunch-audience in a shopping mall very close to her former employer, Messe München, and… it “clicked”. After 25 minutes of sitting on a stone bench in unbearable summer heat, we agreed that I would help her with a project she was about to sign.
At a very short notice we did set up a study-programme along with company visits and intercultural training for a group of MBA-students from Bangalore. Martina would take care of some of the things she is really good at, like Event- and Project-Management, helping others to understand and appreciate the Bavarian Culture and—in this case together with her friend Hanna Meiners—, guiding a group of twelve young people. I was the “bad guy,” drafting the curriculum and organizing the academic training.
Martina launched her business in 2012. She is focussing on German companies who need to explore and try to set foot into the Indian market. Martina is helping me when I need market information about certain segments or when I have questions on how to approach trade-fair-business in India. Whenever I receive an inquiry related to managing events, I seek her advice.
I am currently helping Martina promoting her Die Bayern Botschafterin-Programme which is a very special event-format with a regional touch that reaches out to international customers like conference organizers or companies who conduct international sales-meetings.
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