Exhibiting at a German trade show is an investment that is likely to pay off provided you keep a few things in mind. My ebook contains many tips especially relevant for first-time exhibitors. Read more "The What, Why and How of Attending Trade Shows in Germany"
Category: Attending Trade Shows in Germany
Here you can find hands-on advice for both trade show visitors and exhibitors. Learn how to make the most of your visit to Germany.
Focussing on Indo-German business relationships, this e-book provides many examples of how and why culture matters when visiting trade shows in Germany. Read more "Go for Gold, go for…Visiting (German) Trade Shows for Indian Executives"
Focussing on Indo-German business relationships, Doing Business in Germany : Exhibiting at Trade Shows for Indian Managers provides many examples on how and why culture matters. Read more "Welcome to Germany: Exhibiting at Trade Shows for Indian Managers"
A lot can go wrong when visiting a trade fair in Germany. Learn what mistakes not to make and how to make the most of your visit and win new buyers and business contacts. Read more "Some of the most appalling Things I have seen during Trade Fairs – A German Perspective"
For many foreigners attending the shows or events, it is the first time they will visit Munich. Especially those who decide to come at short notice are happy to get some help. These are the most common questions I have been asked in the past. Read more "Welcome to Munich… but where to stay, what to eat, and whom to meet?!"