SMEs cannot fully deploy their potential in the international market because of information deficits and cultural barriers. Setting up representations or making major decisions before having developed a deeper sense for the market and the business culture ties up and in the worst case burns capital.
Many business relationships come to an end before they even start. Intercultural differences very often result in misunderstandings, frustration and unnecessary loss of time and money. Small things can be relevant when you are speaking to a potential German business contact.
Step-by-step companionship for small and medium-sized enterprises according to their maturity level with focus on helping them understand and overcome pitfalls that derive from cultural differences.
Learn more… Entire step-by-step approach outlined (PDF).
If your company is seeking to enter the German market without initially employing a local full-time Sales Representative or Business Development Manager, please get in touch with me. Having worked in Sales and Acquisitions for almost 20 years then, I started my own business in 2013:
What is the main idea? After helping you take the first steps (market research, strategy development, lead generation and prospecting, sales presentations, business meeting- and negotiation support) we either decide to work based on a long-term sales agreement or I help you establish an office.
Having the theoretical and practical background within the field of intercultural communication and cooperation, I will also help you understand and overcome pitfalls that you might face when dealing with Germans.
Please get in touch: andra[at]andra-ibf.com
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