German Trade Shows in Times of COVID-19

Germany is well known as one of the world’s top trade fair locations. However, due to the COVID-19 pandemic, many trade shows had to be canceled or postponed. Despite the persistent challenges of the pandemic, some trade fairs with up to 100,000 or more participants restarted at the beginning of September 2020. These trade fairs have shown that participation in trade fairs is possible without health risks. For many businesses, German trade shows are (still) the place to be if you want to learn about the latest technologies, update yourself on international market trends, and meet potential business partners from all over the world.

I am very happy that I could contribute my insights and recent experiences in the

Navigator Slovenia 2020 | Webinar: German Trade Fairs in Times of COVID-19

on 24 September. In this webinar organized by the German-Slovene Chamber of Commerce and Industry (AHK Slowenien), Harald Kötter, Director of Public Relations & Trade Fairs Germany Division at AUMA – Association of the German Trade Fair Industry and I provide an insight into the current state of the German trade fair industry and also discuss the pros and cons and the potential of virtual events.

By the way, the webinar is part of the AHK’s new webinar series Navigator Slovenia 2020. Over the next three months, the webinars will give you an overview of current market developments in different sectors in Germany.