Get to know your Export Market: A German Perspective with Focus on (inter-)cultural Aspects

ANDRA @ Two-Day Workshop on Export Management: IICA Manesar

Rajesh Batra, Head of Centre for MSME at IICA, invited me to speak at the Two-Day Workshop on Export Management, taking place 14–15 December 2015 on IICA Campus in Manesar, District of Gurgaon on How to get to know your Export Market and potential Buyers: A German Perspective with Focus on (inter)cultural Aspects.

IICA recognizes that Marketing and Exports remain key challenges for MSMEs. Many entrepreneurs are not entering in the field of exports due to lack of market knowledge, availability of a growing domestic market, and the complexities of international trade.

I am happy to have the opportunity to speak about how to get to know your export market and your potential buyers. I will be introducing my perspective and tools to analyse the German market with focus on (inter)cultural aspects.


IICA Group Summer 2015
IICA Summer Workshop 2015

Photo: IICA

Indian Institute of Corporate Affairs (IICA) is a 21st century unique world class institution established by the Ministry of Corporate Affairs, Government of India for holistic treatment of all issues impacting on corporate functioning to help business of today and shape tomorrow’s. The state‐of-the‐art campus of IICA is located at Manesar, Distt. Gurgaon, Haryana. The Centre for MSME, an integral part of Indian Institute of Corporate Affairs (IICA) has been established to foster understanding of the regulatory framework, encourage innovative responses to business
environments and focus on all other relevant issues affecting the MSMEs. It enables capacity building through training and interactions such as seminars and workshops, engages in documentation and research on MSMEs practices, encourages cluster development initiatives and uses it’s pivotal cross‐cutting position to create synergy on various facets of the MSME sector.

Please download the program: Two-Day Workshop on Export Management: IICA Manesar

Admission form: Nomination Form Export Management


For further information please contact:

Indian Institute of Corporate Affairs
Plot no. : 6, 7 & 8, Sector 5, IMT Manesar,
Gurgaon, Haryana – 122 050 INDIA
Phone: +91 – 0124 – 2640000 Ext: 2021 / Fax: 0124-2291036
Mobile: +91 9871417394Email:

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